Pepsi Joins global league of respected brands

Superbrands East Africa, an affiliate of London-based Superbrands UK, last night recognized 86 brands across the region at the Superbrands Tribute Event 2014 at the Kampala Serena Hotel.

The Vice President of Uganda Edward Ssekandi was the chief guest at the event that attracted more than 100 CEOs, marketing experts, business people, and government officials from East Africa.
Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world.
Mr Jaffer Jawad, the Superbrands East Africa Project Director, said on Thursday: “Superbrands as the world’s largest independent arbiter of branding shall continue identifying and paying tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world.”
15 Ugandan, 17 Tanzanian and 54 Kenyan brands were recognized at the glamourous event.
Mr Jawad added that this is the most exciting time to identify and celebrate the region’s leading brands.
“Brands have an ever-increasing importance in our day-today lives, and as consumers we have never been more engaged; logos are tattooed onto enthusiasts’ bodies and thousands join social networking groups to campaign for the re-launch of a favourite brand,” he said.
The event was also graced by Uganda’s Finance Minister Hon Maria Kiwanuka, who is also a Superbrands Council Member in East Africa.
In his speech, Vice-President Ssekandi said the government of Uganda will continue to have policies that spur investment for both big and small firms in the country.
“Government will continue to recognize, promote and support business innovation and ingenuity in an increasingly competitive business and economic environment. Our focus will be on inter-linked actions that reduce the cost of doing business so that all sizes of companies thrive,” the Vice-President said.
He thanked Superbrands East Africa for bringing the event to Kampala and promoting excellence.
Superbrands East Africa runs the Superbrands UK award schemes and promotional programmes, in the region. Superbrands status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.
Minister Kiwanuka noted that in Uganda, like in other EAC Partner States, to become a globally competitive brand, will remain a challenge.
“It is important that brands across the region embrace the principle of becoming globally competitive among customer loyalty as this is one way of encouraging competition and attracting investors,” Minister Kiwanuka said in her speech.
She, too, congratulated the Superbrands Council for a job well done and encouraged more brands across the region to participate in this project as a way of promoting competition and marketing global marketing initiatives.
Roofings, Airtel, Vision Group, Midcom, The East African, Radio One, Alliance Media and Turkish Airlines sponsored the event while fireworks Advertising Limited, Spotlyte Management and TNS were partners.
Superbrands has been examining and celebrating the world’s strongest brands since 1995.
What started as an industry award has become a globally recognized barometer of the region’s strongest brands.

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